Sunday, April 28, 2013

At the Helm of Design

The layout process for each issue of Horizons consists of several stages in which the graphic design team creates a proof that is reviewed by the editor-in-chief, who marks it up and returns it for final revisions.

I’ve mentioned in a past post that this didn’t happen for the March edition; a timing error prevented us from reviewing the paper before sending it out. We crossed our fingers and let it go. We were lucky that there were no major oversights.

The April issue, however, was a different story. It was twice as long as the March edition.

Twice as many opportunities for mistakes.

We had learned from the previous debacle and given ourselves plenty of extra time. The editor-in-chief and I sat in with the graphic design student on a Friday afternoon, taking care of problems as they arose. I put a few pages together on my own to save time.

The graphic design student came in on his own that Saturday to finish. He sent the PDF the same afternoon, a full two days before our deadline. We had an ample chance to review the proof.

On Sunday, I gave the pages a once-over to see if there was anything egregious I could catch.

Indeed there was. The page numbers had not been set correctly – they were on the outside of one page, the inside of the next. One photograph had an incorrect cutline. Another photo had not been resized to fit within the frame.

These and other minor mistakes are not unusual for a proof. They add up, however, and can significantly detract from the readability of the paper.

After I marked up the PDF, I uploaded it to the folder in Google Drive we share with graphic design. I texted the student to let him know that it would be there for him when he came in Monday.

He texted me back to let me know he wasn’t at the college Monday.

I flew into contingency mode. The current editor-in-chief is not familiar enough with Adobe InDesign, the layout software, to make the changes on his own. Professor Karyn Smith had never used the program. I was the only person around with the required skill set.

I called Smith to let her know what had happened. I asked for her blessing to miss the Publications class so I could spend the time Monday on reworking the paper. She agreed it was the only viable solution.

Next I called the graphic design professor, Andy Pinto. He didn’t pick up his phone, so I left a message. I explained the dilemma and asked him to open the design room so I could access the InDesign files.

Finally, I texted editor-in-chief Dave Weidenfeller to give him an update and tell him my plan. He was on board.

I spent the next afternoon fiddling with borders, creating lines and frames, and rearranging text.  Pinto came by a few times and answered any questions I had. InDesign is a complex program, and it had been about a year since the last time I had used it. The experience was a little like trying to pick up bicycling after a long period on foot: you don’t forget how to peddle, but you ride more slowly for the first mile or so.

The last time I used InDesign was to create this newsletter in early 2012.

I ran into some rough terrain along the way. The graphic design student had linked the text boxes containing the headlines with the boxes containing the bodies of the articles. For a while, I couldn’t figure out why adjusting a margin would throw the whole article out of whack.

Eventually I ferreted out the problem. I could correct it by deleting the box for the headline, creating a new one, then cutting and pasting the text into the right places. It took more time, but it had to be done.

By about 4 p.m., I’d finished tweaking the paper. I sent it out to the printer and texted both Smith and Weidenfeller to let them know it was out for publication.

As Pinto and I closed up the design room, we talked about some of the close calls we’d had getting the paper laid out in the past. He remarked that we’ve been working together for years now.

I was surprised and flattered. Surprised because it hasn’t seemed like such a long time. Flattered because he phrased his remark as if I were his colleague.

Maybe someday I will be. It would be a joy to come up with contingency plans several times a semester.

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